Industry Guides Branding & Nursing Guide

A local Bay Area ICU Nurse asked me to design a 250-page nursing guide for college nursing students. Her main objective for this project was to provide educational, real-world information in a funky, fun, and easy-to-read format.

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As the creative project manager, I developed the color scheme, font choice, and line design based on her inspiration for the guide. In order to complete the project at a quicker pace, we decided to add another designer under my direction.