Paula Scher Typography Poster

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My Design Process

Paula Scher is an American graphic designer known for her use of bright colors, off-kilter grids, and collage work. She paved the way for female designers by becoming the first female principal for Pentagram, a famous design studio. 

 

I was assigned to make a typographic, informational poster for an event showcasing a design hero. I was assigned Paula and wanted to pay tribute to her bold color schemes by using the bright yellow she uses in one of her posters, The Public Theater poster. I also wanted to play with her use of grids by shifting my text. I didn’t go as far as she would by placing words upside down because I wanted this poster to be easy to read. Read more about Paula here

Tools used: Adobe Illustrator

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